For the 2014 Corroboree Sydney Festival, only in it’s second year, It was decided the original brand developed didn’t emote with the core idea behind the festival and also didn’t connect with the market.
The challenge was to develop a style which projected the values of Corrboree Sydney, which are the coming together of different people, an interweaving of cultures coming together to celebrate.
The final outcome involved developing a ‘weave’ motif, symbolising the coming together of cultures and a fresh, vibrant new colour pallet to stand out with in the already congested Sydney market.
Corroboree brand development
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