Branding and Campaign design for The Production company 2013 season musical Singin’ In the Rain.
Created a comprehensive logo and style for the show, which could be adapted across a wide range of printed and digital mediums. Designed the full campaign including Posters, outdoor, comprehensive press campaign, full digital campaign as well as specialty assets like invitations and stationary.
With limited budget for ad placement, the design had to maximise its visual identity and called to ‘own’ the eye catching blue and red around Melbourne for the month the musical was on. We photographed the lead roles in iconic poses and developed the leading man into the logo – giving the brand a fresh new revival feel.
Singin’ in the Rain
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